It was described by its designer Angus R Shamal as 'unpretentiously simple and universal in nature'. To further celebrate the launch of our new website we would like to share with you a fresh new offering from ARS Type! A fun and by no means less functional experiment in hybrid of styles and historical influences, joining the baroque Serif with the geometric Sans, the formal with the flourish decorative - ARS Novelty is a typeface that tries to make sense of it all. ARS Maquette was designed to be 'unpretentiously simple' Designed in 1999 for public release in 2001, ARS Maquette has developed into one of ARS Type's flagship creations, renowned for its clean, stylish simplicity.